Question of the day #365, Advertisement

"A business man is on his way to work and he sits down on a white bench. He then realizes that the bench was just painted, and he got white paint all over his black suit. He pops "X" into his mouth and then proceeds to roll all over the wet bench to make the white stripes on his suit even. Then he just gets up like nothing happened, and goes to work."

The above is description of an advertisement.
Identify the brand.